The truck was exactly where I was told it would be - parked outside of the Village Pourhouse in Hoboken. Personally, I think partnering with bars and restaurants is the way to go with a new fashion truck, thus driving business to the restaurant and to the boutique truck simultaneously.
A rack of clothes and a chalkboard announcing the grand opening sat on the street just outside the back entrance of the truck which seemed to invite ladies to come on in and take a look. The shop was well thought out, yet understandably quaint. I stepped up and navigated the space, which already crowded with a couple other women already inside and a dog. The clothes were totally on trend. There was even a very small dressing room located toward the front of the truck for those who wanted to try on items before committing to their purchase. Due to the crowd, I decided to simply stick with the accessories and found a couple gems. Earrings and a scarf for this lady, which set me back $30.84 and my receipt was emailed directly to my gmail account. Super easy and convenient!
I'm totally on board when someone has a dream and makes it a reality. Here's to a new Hobokenista (err.. NewYorkenista) in town for young lady entrepreneurs to look up to. Great idea, Jess! Best of luck in your new project and I look forward to fashionable updates on Twitter (@TheNomadTruck). Interested folks can also check out The Nomad Truck website to find fashion rolling into a nearby neighborhood.
Stay fashionable, Hobokenistas and Hobokenbros!
~The Hobokenista
@TheHobokenista
http://lamusekalliope.blogspot.in/
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